Research

Studies from our own sites and data. Each one says what we measured, when and how, what the numbers can't tell you, and what they mean for a local business. When new data comes in, the study gets a dated update instead of a new date on old content.

How we run these

  • Our own data only: our sites, our directory and our tools. No client data.
  • Every study names the method, the date and the limits, and links its sources.
  • Numbers are checked against the raw data before publishing, using the process on How we research.
  • Mistakes get corrected and logged on the study. Email chris@okcseo.media.